{"id":141880,"date":"2025-04-14T21:08:50","date_gmt":"2025-04-14T21:08:50","guid":{"rendered":"http:\/\/caminhoslanguages.com\/?p=141880"},"modified":"2025-06-30T00:46:29","modified_gmt":"2025-06-30T00:46:29","slug":"brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does","status":"publish","type":"post","link":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/","title":{"rendered":"Brazilian Easter: Why Eggs Hang from the Ceiling?"},"content":{"rendered":"\n<p><strong>Brazilian Easter isn\u2019t just a religious celebration<\/strong>; it\u2019s a significant retail event, especially for the chocolate industry. One of the most distinctive sights during this season is the&nbsp;<strong>colorful display of chocolate Easter eggs hanging from supermarket ceilings<\/strong>. This tradition, deeply rooted in&nbsp;<strong>Brazilian culture<\/strong>, serves as a powerful&nbsp;<strong>marketing strategy<\/strong>&nbsp;that enhances&nbsp;<strong>consumer engagement<\/strong>&nbsp;and drives&nbsp;<strong>substantial economic activity<\/strong>.\u200b<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#But%E2%80%A6_What_makes_Brazilian_Easter_unique\" >But\u2026 What makes Brazilian Easter unique?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#Fun_fact\" >Fun fact:&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#The_Origins_of_the_Hanging_Easter_Egg_Tradition%E2%80%8B\" >The Origins of the Hanging Easter Egg Tradition\u200b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#Marketing_Impact_Creating_an_Emotional_Connection%E2%80%8B\" >Marketing Impact: Creating an Emotional Connection\u200b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#Economic_Significance_A_Boost_to_the_Chocolate_Industry\" >Economic Significance: A Boost to the Chocolate Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#Conclusion_A_Tradition_That_Merges_Culture_and_Commerce\" >Conclusion: A Tradition That Merges Culture and Commerce<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"But%E2%80%A6_What_makes_Brazilian_Easter_unique\"><\/span><strong>But\u2026 What makes Brazilian Easter unique?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"384\" src=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-768x384-1.webp\" alt=\"\" class=\"wp-image-142171\" srcset=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-768x384-1.webp 768w, https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-768x384-1-300x150.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Brazilian Easter is a&nbsp;<strong>vibrant cultural event<\/strong>&nbsp;overflowing with traditions that showcase the country\u2019s&nbsp;<strong>creativity<\/strong>,&nbsp;<strong>diversity<\/strong>, and&nbsp;<strong>love for family<\/strong>&nbsp;and&nbsp;<strong>food<\/strong>. While some aspects of Easter are familiar worldwide, Brazil has cultivated unique ways of celebrating.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Brazil, one of the most iconic sights during Easter is the&nbsp;<strong>colorful display of chocolate eggs hanging<\/strong> <strong>from supermarket ceilings<\/strong>. These decorations can be seen as early as&nbsp;<strong>February<\/strong>, transforming grocery&nbsp;<strong>aisles into festive tunnels filled with chocolate<\/strong>. This phenomenon isn\u2019t just a&nbsp;<strong>marketing tactic<\/strong>; it has become a seasonal tradition that Brazilians eagerly anticipate each year.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"Fun_fact\"><\/span><strong>Fun fact:<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brazil is one of the&nbsp;<strong>largest consumers of chocolate in Latin America<\/strong>, and this seasonal spike highlights how deeply rooted the tradition of giving and receiving chocolate eggs is in Brazilian culture. From giant supermarkets to small corner shops, Easter eggs of all shapes and sizes dominate the shelves for weeks.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"The_Origins_of_the_Hanging_Easter_Egg_Tradition%E2%80%8B\"><\/span><strong>The Origins of the Hanging Easter Egg Tradition\u200b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--40)\"><img decoding=\"async\" width=\"720\" height=\"547\" src=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-02-1.webp\" alt=\"\" class=\"wp-image-142174\" srcset=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-02-1.webp 720w, https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-02-1-300x228.webp 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The practice of hanging Easter eggs from supermarket ceilings in Brazil began in the&nbsp;<strong>1980s<\/strong>&nbsp;as a creative solution to optimize retail space and boost sales during the Easter season. This innovative idea was the result of a&nbsp;<strong>partnership between the chocolate manufacturer Lacta and the retail chain Lojas Americanas<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At the time,&nbsp;<strong>Magim Rodriguez<\/strong>, then president of Lacta, was looking for ways to expand product visibility in stores that had limited shelf space. During a visit to one of the<strong>&nbsp;Lojas Americanas locations<\/strong>, he noticed the vertical space available between the first and second floors and<strong>&nbsp;proposed the installation of hanging structures to suspend the chocolate eggs<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>This strategy not only improved&nbsp;<strong>space utilization<\/strong>&nbsp;but also created a<strong>&nbsp;striking visual impact that immediately caught consumers\u2019 attention<\/strong>. The result was a&nbsp;<strong>significant increase in Easter egg sales<\/strong>, cementing the practice as a retail tradition in Brazil.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beyond logistics, this display method also&nbsp;<strong>protects delicate chocolate eggs from damage<\/strong>&nbsp;and helps create a festive, immersive shopping experience that encourages&nbsp;<strong>impulse buying, especially among children<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"Marketing_Impact_Creating_an_Emotional_Connection%E2%80%8B\"><\/span>Marketing Impact: Creating an Emotional Connection\u200b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>This visual merchandising tactic&nbsp;<strong>does more than just display products<\/strong>; it taps into<strong>&nbsp;consumers\u2019 emotions<\/strong>. The overhead arrangement of colorful eggs&nbsp;<strong>evokes nostalgia<\/strong>&nbsp;and&nbsp;<strong>excitement<\/strong>, encouraging<strong>&nbsp;impulse purchases<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Retailers strategically place eggs of various sizes, brands, and price points to cater to a wide range of consumers, from budget-conscious shoppers to those&nbsp;<strong>seeking premium offerings<\/strong>.\u200b Moreover, the use of popular licensed characters and limited-edition designs adds an element of collectability, further driving consumer&nbsp;<strong>interest<\/strong>&nbsp;and&nbsp;<strong>sales<\/strong>.\u200b<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"640\" height=\"430\" src=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-06-2.webp\" alt=\"\" class=\"wp-image-142176\" srcset=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-06-2.webp 640w, https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-06-2-300x202.webp 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"Economic_Significance_A_Boost_to_the_Chocolate_Industry\"><\/span><strong>Economic Significance: A Boost to the Chocolate Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--40)\"><img decoding=\"async\" width=\"300\" height=\"201\" src=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-06-300x201-1.webp\" alt=\"\" class=\"wp-image-142179\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>According to the Brazilian Association of the Chocolate, Peanut, and Candy Industry (ABICAB),&nbsp;<strong>the chocolate sector generated around R$ 3 billion during the 2024 Easter season alone<\/strong>. Over&nbsp;<strong>10,000 tons of chocolate Easter eggs<\/strong>&nbsp;were produced, filling supermarket aisles across the country with colorful, hanging displays that have become a classic Brazilian Easter tradition.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Despite challenges such as rising cocoa prices and economic fluctuations, major retailers like&nbsp;<strong>Carrefour<\/strong>&nbsp;and&nbsp;<strong>GPA<\/strong>&nbsp;projected growth in chocolate sales, with expectations of<strong>&nbsp;up to 40% revenue increases during the Easter period<\/strong>.&nbsp;This resilience underscores the effectiveness of the hanging egg&nbsp;<strong>display strategy in stimulating consumer spending<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"Conclusion_A_Tradition_That_Merges_Culture_and_Commerce\"><\/span><strong>Conclusion: A Tradition That Merges Culture and Commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"402\" src=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-05-768x402-1.webp\" alt=\"\" class=\"wp-image-142182\" srcset=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-05-768x402-1.webp 768w, https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-05-768x402-1-300x157.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>The Brazilian tradition of&nbsp;<strong>hanging Easter eggs from supermarket ceilings<\/strong>&nbsp;exemplifies how&nbsp;<strong>cultural practices can be leveraged as effective marketing tools<\/strong>.&nbsp;By creating&nbsp;<strong>visually<\/strong>&nbsp;appealing and&nbsp;<strong>emotionally<\/strong>&nbsp;resonant&nbsp;<strong>shopping environments<\/strong>, retailers not only<strong>&nbsp;honor cultural traditions but also drive significant economic activity<\/strong>.&nbsp;As this practice continues to evolve, it remains a testament to the powerful<strong>&nbsp;intersection of culture<\/strong>,&nbsp;<strong>marketing<\/strong>, and&nbsp;<strong>commerce<\/strong>&nbsp;in&nbsp;<strong>Brazil\u2019s retail landscape<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Caminhos Language Centre is the largest and most exciting Portuguese school in Rio de Janeiro, Brazil. We have an excellent infrastructure, over 15 experienced Brazilian teachers, and a friendly multilingual support staff. We are the only school in Brazil able to offer&nbsp;<a href=\"https:\/\/caminhoslanguages.com\/courses\/our-group-courses\/intensive-portuguese\/\">Portuguese group courses<\/a>&nbsp;throughout the year on&nbsp;<a href=\"https:\/\/caminhoslanguages.com\/about-caminhos\/methodology\">10 different levels<\/a>. Moreover, our school also offers more than just Portuguese lessons for foreigners, we offer you the complete Rio de Janeiro experience. Every day we organize&nbsp;<a href=\"https:\/\/caminhoslanguages.com\/activities\/\">100% free and fun activities<\/a>&nbsp;for you to socialize and practice your Portuguese. We can also help you with a&nbsp;<a href=\"https:\/\/caminhoslanguages.com\/courses\/student-visa\/\">student visa for Brazil<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/caminhoslanguages.com\/accommodation\/\">accommodation in Rio de Janeiro<\/a>. Follow us on&nbsp;<a href=\"https:\/\/www.instagram.com\/caminhos_language_centre\/\">Instagram<\/a>&nbsp;for some Portuguese tips and news.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brazilian Easter isn\u2019t just a religious celebration; it\u2019s a significant retail event, especially for the chocolate industry. One of the most distinctive sights during this season is the&nbsp;colorful display of chocolate Easter eggs hanging from supermarket ceilings. This tradition, deeply rooted in&nbsp;Brazilian culture, serves as a powerful&nbsp;marketing strategy&nbsp;that enhances&nbsp;consumer engagement&nbsp;and drives&nbsp;substantial economic activity.\u200b But\u2026 What [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":141995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_zb_attr":"","zolo_post_video_link":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-141880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brazilian Easter: Why Eggs Hang from the Ceiling? - Caminhos Languages<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazilian Easter: Why Eggs Hang from the Ceiling? - Caminhos Languages\" \/>\n<meta property=\"og:description\" content=\"Brazilian Easter isn\u2019t just a religious celebration; it\u2019s a significant retail event, especially for the chocolate industry. One of the most distinctive sights during this season is the&nbsp;colorful display of chocolate Easter eggs hanging from supermarket ceilings. This tradition, deeply rooted in&nbsp;Brazilian culture, serves as a powerful&nbsp;marketing strategy&nbsp;that enhances&nbsp;consumer engagement&nbsp;and drives&nbsp;substantial economic activity.\u200b But\u2026 What [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/\" \/>\n<meta property=\"og:site_name\" content=\"Caminhos Languages\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/caminhos.language.centre\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-14T21:08:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T00:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Amanda Ennes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CaminhosLC\" \/>\n<meta name=\"twitter:site\" content=\"@CaminhosLC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Ennes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/\"},\"author\":{\"name\":\"Amanda Ennes\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/#\\\/schema\\\/person\\\/7473017185d762964509dc2bc41cf4c2\"},\"headline\":\"Brazilian Easter: Why Eggs Hang from the Ceiling?\",\"datePublished\":\"2025-04-14T21:08:50+00:00\",\"dateModified\":\"2025-06-30T00:46:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/\"},\"wordCount\":863,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/caminhoslanguages.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Brazilian-Easter-2.webp\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/\",\"url\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/\",\"name\":\"Brazilian Easter: Why Eggs Hang from the Ceiling? - Caminhos Languages\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/caminhoslanguages.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Brazilian-Easter-2.webp\",\"datePublished\":\"2025-04-14T21:08:50+00:00\",\"dateModified\":\"2025-06-30T00:46:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/#primaryimage\",\"url\":\"https:\\\/\\\/caminhoslanguages.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Brazilian-Easter-2.webp\",\"contentUrl\":\"https:\\\/\\\/caminhoslanguages.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Brazilian-Easter-2.webp\",\"width\":750,\"height\":300,\"caption\":\"Brazilian Easter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/blog\\\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/caminhoslanguages.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brazilian Easter: Why Eggs Hang from the Ceiling?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/#website\",\"url\":\"https:\\\/\\\/caminhoslanguages.com\\\/\",\"name\":\"Caminhos Languages\",\"description\":\"Learn Portuguese in Brazil, Rio de Janeiro | Caminhos Languages\",\"publisher\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/caminhoslanguages.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/#organization\",\"name\":\"Caminhos Language Centre\",\"url\":\"https:\\\/\\\/caminhoslanguages.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/caminhoslanguages.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logosite.avif\",\"contentUrl\":\"https:\\\/\\\/caminhoslanguages.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logosite.avif\",\"width\":199,\"height\":50,\"caption\":\"Caminhos Language Centre\"},\"image\":{\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/caminhos.language.centre\\\/\",\"https:\\\/\\\/x.com\\\/CaminhosLC\",\"https:\\\/\\\/www.instagram.com\\\/caminhos_language_centre\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/caminhos-language-centre\\\/\",\"http:\\\/\\\/pinterest.com\\\/caminhoslanguagecentre\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/caminhoslc\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Caminhos_Language_Centre\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/#\\\/schema\\\/person\\\/7473017185d762964509dc2bc41cf4c2\",\"name\":\"Amanda Ennes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/caminhoslanguages.com\\\/wp-content\\\/litespeed\\\/avatar\\\/97c5582564d8f861ab9730da5960e8ac.jpg?ver=1775067059\",\"url\":\"https:\\\/\\\/caminhoslanguages.com\\\/wp-content\\\/litespeed\\\/avatar\\\/97c5582564d8f861ab9730da5960e8ac.jpg?ver=1775067059\",\"contentUrl\":\"https:\\\/\\\/caminhoslanguages.com\\\/wp-content\\\/litespeed\\\/avatar\\\/97c5582564d8f861ab9730da5960e8ac.jpg?ver=1775067059\",\"caption\":\"Amanda Ennes\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brazilian Easter: Why Eggs Hang from the Ceiling? - Caminhos Languages","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/","og_locale":"en_GB","og_type":"article","og_title":"Brazilian Easter: Why Eggs Hang from the Ceiling? - Caminhos Languages","og_description":"Brazilian Easter isn\u2019t just a religious celebration; it\u2019s a significant retail event, especially for the chocolate industry. One of the most distinctive sights during this season is the&nbsp;colorful display of chocolate Easter eggs hanging from supermarket ceilings. This tradition, deeply rooted in&nbsp;Brazilian culture, serves as a powerful&nbsp;marketing strategy&nbsp;that enhances&nbsp;consumer engagement&nbsp;and drives&nbsp;substantial economic activity.\u200b But\u2026 What [&hellip;]","og_url":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/","og_site_name":"Caminhos Languages","article_publisher":"https:\/\/www.facebook.com\/caminhos.language.centre\/","article_published_time":"2025-04-14T21:08:50+00:00","article_modified_time":"2025-06-30T00:46:29+00:00","og_image":[{"width":750,"height":300,"url":"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-2.webp","type":"image\/webp"}],"author":"Amanda Ennes","twitter_card":"summary_large_image","twitter_creator":"@CaminhosLC","twitter_site":"@CaminhosLC","twitter_misc":{"Written by":"Amanda Ennes","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#article","isPartOf":{"@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/"},"author":{"name":"Amanda Ennes","@id":"https:\/\/caminhoslanguages.com\/#\/schema\/person\/7473017185d762964509dc2bc41cf4c2"},"headline":"Brazilian Easter: Why Eggs Hang from the Ceiling?","datePublished":"2025-04-14T21:08:50+00:00","dateModified":"2025-06-30T00:46:29+00:00","mainEntityOfPage":{"@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/"},"wordCount":863,"commentCount":0,"publisher":{"@id":"https:\/\/caminhoslanguages.com\/#organization"},"image":{"@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#primaryimage"},"thumbnailUrl":"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-2.webp","articleSection":["Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/","url":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/","name":"Brazilian Easter: Why Eggs Hang from the Ceiling? - Caminhos Languages","isPartOf":{"@id":"https:\/\/caminhoslanguages.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#primaryimage"},"image":{"@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#primaryimage"},"thumbnailUrl":"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-2.webp","datePublished":"2025-04-14T21:08:50+00:00","dateModified":"2025-06-30T00:46:29+00:00","breadcrumb":{"@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#primaryimage","url":"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-2.webp","contentUrl":"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2025\/04\/Brazilian-Easter-2.webp","width":750,"height":300,"caption":"Brazilian Easter"},{"@type":"BreadcrumbList","@id":"https:\/\/caminhoslanguages.com\/blog\/brazilian-easter-10-things-brazilians-do-at-easter-that-no-one-else-does\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/caminhoslanguages.com\/"},{"@type":"ListItem","position":2,"name":"Brazilian Easter: Why Eggs Hang from the Ceiling?"}]},{"@type":"WebSite","@id":"https:\/\/caminhoslanguages.com\/#website","url":"https:\/\/caminhoslanguages.com\/","name":"Caminhos Languages","description":"Learn Portuguese in Brazil, Rio de Janeiro | Caminhos Languages","publisher":{"@id":"https:\/\/caminhoslanguages.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/caminhoslanguages.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/caminhoslanguages.com\/#organization","name":"Caminhos Language Centre","url":"https:\/\/caminhoslanguages.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/caminhoslanguages.com\/#\/schema\/logo\/image\/","url":"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2026\/02\/logosite.avif","contentUrl":"https:\/\/caminhoslanguages.com\/wp-content\/uploads\/2026\/02\/logosite.avif","width":199,"height":50,"caption":"Caminhos Language Centre"},"image":{"@id":"https:\/\/caminhoslanguages.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/caminhos.language.centre\/","https:\/\/x.com\/CaminhosLC","https:\/\/www.instagram.com\/caminhos_language_centre\/","https:\/\/www.linkedin.com\/company\/caminhos-language-centre\/","http:\/\/pinterest.com\/caminhoslanguagecentre\/","https:\/\/www.youtube.com\/user\/caminhoslc","https:\/\/en.wikipedia.org\/wiki\/Caminhos_Language_Centre"]},{"@type":"Person","@id":"https:\/\/caminhoslanguages.com\/#\/schema\/person\/7473017185d762964509dc2bc41cf4c2","name":"Amanda Ennes","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/caminhoslanguages.com\/wp-content\/litespeed\/avatar\/97c5582564d8f861ab9730da5960e8ac.jpg?ver=1775067059","url":"https:\/\/caminhoslanguages.com\/wp-content\/litespeed\/avatar\/97c5582564d8f861ab9730da5960e8ac.jpg?ver=1775067059","contentUrl":"https:\/\/caminhoslanguages.com\/wp-content\/litespeed\/avatar\/97c5582564d8f861ab9730da5960e8ac.jpg?ver=1775067059","caption":"Amanda Ennes"}}]}},"lang":"en","translations":{"en":141880,"br":142070,"es":142072},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/posts\/141880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/comments?post=141880"}],"version-history":[{"count":8,"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/posts\/141880\/revisions"}],"predecessor-version":[{"id":142190,"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/posts\/141880\/revisions\/142190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/media\/141995"}],"wp:attachment":[{"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/media?parent=141880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/categories?post=141880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caminhoslanguages.com\/wp-json\/wp\/v2\/tags?post=141880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}